New Name, New Logo, New Website

09/02/2019

Since early September, we bear a new name, a new logo and a new corporate design. Naturally our website is not taking a backseat on this. Under its shiny new hood, it has quite a few new and handy features.

„We want to strengthen our brand and give ourselves a modern, up-to-date appearance that supports us on our way towards market leadership.“
Werner Rädlinger, Managing Director

Design

We have given ourselves a strong new brand identity with a new logo and matching corporate design. With the new logo, we deliberately emphasize the link to our roots: The name Rädlinger is associated with quality on construction sites throughout Germany. For that reason, we put our focus on that name – no more, no less. The striking orange that has accompanied the name for decades remains. The straight and functional brand name expresses our core values: Highest quality thanks to decades of experience – simply rädlinger.

Modern and clear

We firmly tie in with the new design of our website: Modern, elegant clear. So that you immediately find the information you are looking for. Thanks to new, high-resolution product images, you can take a close look at the details of our construction machine attachments in your browser.

Always fitting: On smartphone, tablet and computer

The wishes of our customers have always been important for us. Our new website is meant to be just as individual as the construction machine equipment and steel constructions we produce. The key is responsive design. With this concept, our new website always ideally adjusts to the device you are using at any moment: Whether on the go on your smartphone, in a meeting on your tablet or at your desk on a large screen.

Responsive: Displayed at exaclty the right size for your device

High-resolution product images with many details

Features

Product Finder

Particularly with our attachments for excavators and wheel loaders, merely one single way to a fitting product was in our view no longer enough. In addition to a rather classic navigation along product categories, you can now find products matching your field of application or even more comfortably with our new product finder for excavators and wheel loaders.

Direct contact and watchlist

One of our attachments has drawn your interest? Or even more than one? Or a specific variant? With just one click or touch you can add a product or a product variant to your personal watchlist. You can then send enquiries comfortably, collected and without a lot of typing to our team in Internal Sales.

You can contact us about our steel construction services more directly now as well: Just click or touch the "Send message" button or the stated phone number.